The Juice Round came out of 15 years' of creating bespoke drinks for high profile events and business clients. As our orders increased, so did the amount of single use packaging passing through our production kitchen.
I felt increasingly uncomfortable about the ease with which our drinks were consumed for a fleeting moment of pleasure, only for the bottles to then follow a long recycling process, or to float around in our environment for decades afterwards.
I started researching how bottles are made, the journey they take to get to us, and where they end up after we've used them. The more I learned, the more uneasy I became.
It frustrated me that there weren't alternative options available to drinks producers outside this cycle of production, consumption and disposal. At the same time, I felt that replacing single use plastic with another form of single use material wasn't the answer, as recycling has failed to keep apace with the scale of the problem.
I began sounding out our corporate customers about providing drinks for their workplaces in reusable glass bottles as an alternative to single use containers, just like the milkman. Would they return their glass bottles, so we can refill and reuse them?
Their feedback was positive, and so The Juice Round was born.